How do they do that?

I've got a question for y'all. Anybody have much experience in the fundraising arena? Our Elementary School is trying to raise money for new playground equipment & I want to help but have no $$ and no idea where to start. Keep in mind there are only about 40'ish kids in the entire school & well under 500 people in our town.
We very much need new equipment, I don't know when the current stuff was installed but it's completely outdated & I'm sure does not meet current safety codes. We have one of those dome (shaped by triangles) things, a set of twirling bars, monkey bars, a swing set & 2 teeter-totters. They are all metal with no coatings or anything - very reminiscent of what I played on as a kid.
I found an online magazine fundraiser that might work & I also like the lollipop idea (cheap & easy) but I have a hard time taking the first step.
Any ideas?